The release of Build a Queen by Supersonic Studios LTD, in collaboration with Polystation, in August 2023, marked a significant moment in the hyper-casual gaming sector. This game quickly distinguished itself from the myriad of mobile games available, amassing over 17 million downloads within just two months of its launch.

At its core, Build a Queen is an endless runner game that embodies the simplicity and addictive fun characteristic of the hyper-casual genre. Similar to games like High Heels by Zynga, it offers a light-hearted and amusing experience, perfect for casual gaming sessions. The game introduces a unique twist to the conventional runner format by incorporating elements of customization and decision-making, allowing players to collect garments and avoid unsuitable outfits as they help various characters walk the runway. This blend of action and strategy adds depth to the gameplay, making each level a new challenge.

Build a Queen stands out not only for its gameplay but also for its visual and thematic uniqueness. The game’s design is described as a weird and somewhat bizarre mishmash of different elements, yet it manages to create a cohesive and enjoyable experience for players. The inclusion of unexpected twists, such as the egg hatching into a turtle, adds an element of surprise that keeps the gameplay fresh and engaging. Furthermore, the game’s ability to blend hyper-casual gameplay with hybrid elements and various meta-layers, such as special levels and a narrative meta-layer, enhances player engagement and retention.

Monetization in Build a Queen is primarily focused on in-app ads, with options for in-app purchases to remove ads or buy game currency and bundles. While this strategy is common in hyper-casual games, it’s worth noting that some players have expressed concerns over the frequency of ads, stating that it detracts from the overall gaming experience. Despite this, the game offers a no-ads option for those willing to pay, providing a solution for players who prefer an uninterrupted experience.

One of the key strengths of Build a Queen is its ability to keep players coming back for more. The game employs several strategies to enhance player engagement and retention, including the allure of special rewards, customization options, and the integration of a home decoration feature. These elements not only add layers of excitement and anticipation but also give players more agency and creative freedom, making the gameplay experience more immersive and engaging.

Build a Queen by Supersonic Studios LTD and Polystation is a remarkable addition to the hyper-casual gaming landscape. Its success can be attributed to its innovative gameplay mechanics, unique visual and thematic elements, and effective monetization strategies. While the game faces some criticism regarding its ad-based monetization, it offers enough depth, variety, and engagement to keep players interested and entertained. The game’s ability to blend simplicity with unexpected twists and additional gameplay layers demonstrates a thoughtful approach to game design, catering to the preferences of a wide audience. As Build a Queen continues to evolve and address player feedback, it has the potential to solidify its position as a standout title in the hyper-casual genre.

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